Leonelli is a start-up fashion brand founded by Pascal Leonelli. She treats clothing as a lived story, creating handcrafted pieces that embody memory, mood and a touch of mischief, she designs outfits inspired by nature and texture. The logo is deliberately funky and friendly and is hand-drawn to celebrate the visible traces of the maker’s hand. The icon is a portrait of Pascal, the designer, to signify the human presence behind each piece she creates.